Our Story

Founded in 2010, Universal Beers are a Birmingham-based family-run business that have fast become one of the leading suppliers and distributors of soft drinks and alcoholic beverages to the licensed trade.

We are proud to have built this now well-established company from the ground up and can boast a vast portfolio of clients within the local hospitality industry, including bars, clubs, restaurants, hotels, and pubs around the West Midlands and Worcestershire.

Customers can buy from us in full confidence as we hold an AWRS license to wholesale from HMRC (Licence no. XRAW00000100805), a legal requirement for all UK wholesalers selling alcoholic beverages.

We aim to make the experience of ordering and receiving your inventory quick, easy, and enjoyable so that it’s something you look forward to rather than just another chore on your long list of things to do.

We always go above and beyond to provide exceptional service and create lasting relationships with our clients.

Don’t just take our word for it, give us a try and find out for yourself!

Why choose Universal Beers?

How Does it Work ?

We appreciate that inventory replenishment can be a tiresome task for those in the licenced trade, but it’s an essential and unavoidable part of the business. Hence, we’ve tried to make the process as simple as possible:
When you contact us via phone or email, one of our helpful advisors will get in touch with you and ask you a few questions to learn more about your company and your needs.
After that, a local account manager will be assigned to you, and you’ll receive a customized quote that takes into account your unique needs.
When the time comes for you to place your order, we’ll take care of the payment and processing.

You will have an account set up with us so that you can log-in and check the progress of your order and make any changes as and when you need to.

After that, just relax and wait for your delivery of Universal Beers.

Once your order has arrived, it’s even easier to place your next one using your account and we are always on hand to assist you should you need any support from our team.